Sentient Lasers Promotes Eric Graham to Vice President of Sales

Sentient Lasers Promotes Eric Graham to Vice President of Sales

PARK CITYDecember 1, 2017Sentient Lasers, the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and devices, announced the promotion of Eric Graham to Vice President of Sales. In his role, Graham is responsible for leading the sales team, collaborating with leadership and key stakeholders to define priority sales strategies, client acquisition, retention and satisfaction, driving performance management for Sentient Lasers, bringing less expensive service options to local markets, expanding verticals, and establishing new key markets.

Graham joined the company in 2011 as Sales Director and has been instrumental in increasing sales year over year, and implementing an effective performance tracking system and new sales processes. He led the charge increasing sales in 2017 by 97.3% from last year.

Graham has over 20 years of business experience and, prior to joining Sentient Lasers, served as a business performance analyst at Insperity, a publicly traded human resources company, where he led the pack in client retention and exceeding quotas, maintaining a 100 percent client retention rate. Prior to that he was one of the youngest heads of account management in advertising and marketing on Madison Avenue in New York City, working for such marquee shops as BBDO and Angotti Thomas Hedge before leaving to help start Flashpoint Advertising.

“Eric has been instrumental at accelerating the company’s revenue growth through customer acquisition, engagement and retention, designing new workflow processes and spearheading sales efforts during his time at Sentient Lasers,” said Chris Cella, CEO of Sentient Lasers. “Eric’s vast sales expertise, his tenure at Sentient Lasers, and his impressive leadership skills make him not only a natural fit for his new role but also a vital asset in the continued growth of the business.”

“Sentient Laser’s Blue Dot Certification is imperative to the aesthetic laser industry and is setting a first-of-its kind standard that provides physicians with the trust, transparency and confidence they’re seeking when purchasing a pre-owned laser,” said Eric Graham, Vice President of Sales of Sentient Lasers. “I’ve seen significant company growth and industry-wide changes during my time at Sentient Lasers and look forward to continuing to elevate the pre-owned aesthetic laser industry with our trusted certification process.”

Graham holds a bachelor’s of science degree with honors from Trinity College, where he also competed on the swim team and was a three-year captain of the water polo team.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

Sentient Lasers and MedPro Collaborate to Provide Customers with Blue Dot Certified Aesthetic Lasers

Sentient Lasers and MedPro Collaborate to Provide Customers with Blue Dot Certified Aesthetic Lasers

PARK CITY—Dec. 04 , 2017Sentient Lasers, the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and devices, announced today its partnership with the longest running seller of pre-owned lasers, MedPro. The company adopted Sentient Lasers’ Blue Dot Certification in March 2017 to ensure quality, longevity, safety and complete transparency for aesthetic lasers and provide customers with equipment that they can trust.

MedPro is one of the biggest used cosmetic laser equipment dealers in the industry, selling over 10,000 lasers worldwide and working with a variety of dealers. The company offers spas, clinics, hospitals, imaging suites, plastic surgeons, dermatologists and private practices the opportunity to improve its level of patient care and remain competitive by upgrading their equipment at a lower cost by buying pre-owned, rather than buying new. MedPro not only provides its customers with a wide selection of equipment but it also offers them an expanded range of services, such as logistics, reconditioning and warranty.

Sentient Lasers’ proprietary Blue Dot Certification is a 20-point inspection created to ensure quality, longevity, transparency and safety for aesthetic lasers. As the first-ever certification offered in the aesthetic laser industry, Blue Dot Certification is designed to set a standard, guaranteeing that customers receive the best and safest product, following a rigorous refurbishing process.

Sentient Lasers’ Blue Dot Certification offers MedPro customers complete transparency into the equipment they’re planning to purchase by providing live streaming demos and photos of the aesthetic lasers housed in their facility. Through this collaboration, MedPro can ensure that its clients are getting a device that meets all of the manufacturer’s specifications and includes proper accessories and manuals. The partnership allows MedPro to build trust with its customers, resulting high levels of purchase satisfaction and return business.

“The pre-owned aesthetic laser industry can be difficult to navigate,” said Mike Moreno, Owner at MedPro. “I’ve worked with companies that have offered fulfillment services for the delivery of aesthetic lasers, but my experience hasn’t always gone perfect, as the product is very hard to deliver safely and effectively. I’ve been looking for a company like Sentient Lasers since I founded MedPro in 2001.”

Moreno added, “Sentient Lasers and its Blue Dot Certification make the process of purchasing pre-owned equipment seamless for our customers, providing them with access to live videos and photos of the equipment, as well as full service following the purchase. In the nine months of our partnership, we have had 100 percent client success rate with customers that are extremely pleased with the equipment, the price, and the customer service they’re getting, resulting in repeat business.”

“We are thrilled to partner with MedPro and offer its customers the high-quality equipment and customer service they deserve,” said Chris Cella, CEO at Sentient Lasers. “We are looking forward to relocating our headquarters in a couple of months to a bigger, more functional and workflow efficient space in Park City, and providing companies like MedPro and its customers with even more transparency into our product and operations.”

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com. To learn more about MedPro, visit www.medprolasers.com.

About MedPro

Founded in 2001, MedPro is one of the biggest used cosmetic laser equipment dealers in the world. Based in Marlton, New Jersey, the company offers spas, clinics, hospitals, imaging suites, plastic surgeons, dermatologists and private practices the opportunity to improve its level of patient care and remain competitive by upgrading their equipment at a lower cost than buying new. From shipping and delivery to installation of delicate medical equipment, MedPro handles every aspect of the process. For more information, visit www.medprolasers.com

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

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