Every day, people are starting new businesses. Or, perhaps, adding new services to their existing business. While all new businesses or services have risks and require entrepreneurs to work with government regulations and licensing, the laser hair removal business has added layers of consideration. We look at the high-level considerations for starting or adding laser hair removal business and provide links to additional resources.
As you considered the possibility of starting a laser hair removal business, you will no doubt develop a business plan. There are many sources for general business plan development. You can download a pdf here. But, as we mentioned, there is an added layer of complexity when offering laser hair removal.
For instance, when you define your target market, this is more than a marketing exercise. It affects your capital outlay.
Hair removal with lasers works on the principle of using heat to damage hair follicles. The heat comes from the absorption of concentrated light beams (the laser) pulsed onto the treatment area. To ensure that the laser is absorbed by the hair follicles and does not burn the skin, there must be a color contrast sufficient for the technology to distinguish between the two. We won’t delve int to detail (you can read more here), but the equipment you need for laser hair removal will depend on the services offered and clientele you have.
Most lasers work well with lighter skin tones or skin types. If your target market has a population with darker skin color or even tends to be more tan, then this affects the type of laser technology you need, which affects your capital requirements. Before you decide on the equipment and cost, you must be clear about your target audience.
Beyond the audience, you also need to determine the service. Facial hair removal vs large area hair removal (like the back), typically require different handsets. Again, this affects your capital requirements.
Creating your business plan involves defining your target audience. In most businesses, this is to help focus your marketing. But for laser hair removal, it also affects your initial investment requirements.
Most states and towns require licenses for your business. But, laser hair removal has an added complexity of licensing since it is a medical procedure. The requirements vary by state and impact the type of facilities in which you can operate your business and the staff you must have on site.
In some state, a physician must be onsite and operate the lasers. Other states have levels of certifications and the scope of procedures one is allowed to perform depends on the certification. Yet, in others, there are few restrictions. Knowing the rules of your state is critical to being able to create a staffing plan for your new business.
For an idea of the span of requirements, you can check out: http://www.thelasertrader.com/how-to-pick.cfm. However, before you make any investments in locations or equipment, contact your own state’s regulatory body to be sure you have all the requirements nailed down.
Starting a new business is exciting. Ensuring you plan well and have the right laser equipment will keep that excitement going long after your doors first open. If you have any questions about cosmetic lasers, give us a call. We will be happy talk with you and ensure your laser equipment meets the needs of your new business.
Below are some additional links you might find helpful.
Detailed plan for an actual startup: https://www.bplans.com/hair_removal_business_plan/company_summary_fc.php