The First Questions To Ask When Buying A Laser

questions to ask when buying a laser

You need to buy a cosmetic laser. Perhaps you are adding/expanding aesthetic treatments to your services, or you need to replace an existing cosmetic laser. Before you make the investment, there are questions you should answer. Some questions are apparent, others perhaps not as obvious.

You know which treatments you want to offer. Now it’s time to select the right laser. Here are your first considerations.

New vs Used Aesthetic Laser?

The question of new or used frequently starts with cost. Simply, used aesthetic lasers cost less. Right out of the gate, there is an advantage to buying used.

There is also a tax advantage for buying used. If you are not familiar with the new tax rules, adding used equipment receives a better tax treatment than new. You can read more about the new tax rules here.

The not so obvious consideration when considering new vs used is objectivity. Suppliers for used aesthetic lasers are not tied to one or two brands. With used lasers, the supplier does not have a vested interest or bias, they can speak with you candidly about the pros and cons of each laser that meets your technical requirements.

Of course, when you buy a used laser, you also want it to come with a warranty. With programs like Blue Dot Certification, you can be confident your used laser is refurbished to factory specs and carries a strong warranty.

What Type of Laser Supplier?

When dealing with complex technology, the purchase of the equipment is only the first step. You can purchase from a broker or you can purchase from a company. Which is best for your business?

The broker can source different lasers from other sellers. But was sold, the typical broker is not in a position to support the equipment and may have limited knowledge of the actual technology. Additionally, brokers are not technicians and will be unable to attest to the condition.

You are better served dealing with a company that staffs industry trained technicians, experienced sales teams, and excellent customer support. Once you have the equipment installed, you will have questions. Over time, you will need maintenance. These things are better supported by a well-staffed company.

Which Cosmetic Laser

Your decision on which laser to buy is situationally specific. You can read quite a bit out each laser that meets your technical requirements. But, you are best served if you can speak to a person who is involved with lasers from manufacturers across the spectrum.

Experts with this experience can help you select between multiple lasers that meet your criteria. They have input from real-world users, not just spec sheets or the manufacturers sell sheets.  With the right input, you can select the laser the both meet your technical spec and the way you want to work.

The Business Decision

When you are in business, most transactions are as much about relationships as about equipment. Aesthetic lasers are no different.

The first questions to answer regarding your laser purchase are not about the equipment, they are about the business of your relationship.

 

Sentient Lasers appoints director of marketing and business development

PARK CITY—August 7, 2018—Sentient Lasers, a business solutions company and the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and light devices, announced today the addition of Ryan Haller as director of marketing and business development. In his new role, Haller will be responsible for spearheading marketing strategy, including helping the company merchandise their new, state-of-the-art headquarters and service and repair facility.

Haller joins Sentient Lasers with more than 20 years of experience in the medical laser industry, which includes co-founding TheLaserTrader, a doctor-to-doctor source for medical lasers, providing laser and IPL services to more than 10,000 medical professionals worldwide. Haller has an extensive background in developing and expanding marketing campaigns, project management, strategic planning, as well as budget management.

“Sentient Lasers has worked closely with Ryan and TheLaserTrader for several years now,” said Chris Cella, CEO of Sentient Lasers. “We recently started having Ryan come out to our headquarters in Utah to do sales training and learn the ins and outs of Sentient Lasers’ operations. Ryan is extremely knowledgeable about marketing and business development and we couldn’t be more excited to have him join the team and lead our marketing and business development efforts, especially as we continue to grow, expand our services and move into a cutting edge facility.”

Haller will be based in the company’s Utah headquarters, currently located at 128 W 320 So, Suite 106, Kamas, Utah, 84036.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

About Sentient Lasers
Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com