Sentient Lasers Relocates Corporate Headquarters to Accommodate Growth and Elevate Workflow Effectiveness

FOR IMMEDIATE RELEASE

Media Contact:        

Olga Walsh, Crowe PR

owalsh@crowepr.com

541-306-0595

 Sentient Lasers Relocates Corporate Headquarters to Accommodate Growth and Elevate Workflow Effectiveness

New 14,000 Square Foot Space in Park City Doubles Inventory Capacity, Improves Organization and Offers Live Video Streaming Capabilities

 PARK CITY— September 01, 2018Sentient Lasers, the leading solutions company for the aesthetic market which specializes in Service, Sales, Procurement, Leasing and Warranty, announced today the relocation of its corporate headquarters to a new business industrial park in Park City, Utah. The newly-developed site will serve as a launch pad for making it possible for Sentient Lasers to be involved in Park City’s fast-growing business community. In addition, the move enables the company to create a first-of-its-kind, high-tech facility within the aesthetic laser industry to open and support service centers through the United States. The company recently moved from Kamas, Utah to the new 14,000 square foot facility in September 2018.

Located at 4383 N Forestdale Dr., Park City, UT 84098, Sentient Lasers’ new open layout warehouse offers a fully customizable space which permits the company to create a more effective workflow. Sentient Lasers experienced over 100 percent revenue growth and nearly a 50 percent increase in its equipment sales in the past year. Its new facility will accommodate for continued growth in 2018, doubling the storage capacity from their previous location allowing the company to house more than 300 aesthetic lasers at a time and provide its customers a wider selection of products. The new space also offers an unparalleled transparency into the operations and products housed within the warehouse, as it is equipped with high-tech features such as live feed video cameras throughout all areas including executive offices and the parts and services department. This allows Sentient Lasers to showcase its products to potential and existing customers through virtual demonstrations, answer questions and provide support on live video, a first for the aesthetic laser industry.

Paul Weimer, Chief Operating Officer at Sentient Lasers, said, “The investment in the new facility will allow Sentient Lasers to benefit from operating efficiencies and process improvement advantages that haven’t been available to the company on such a scale in the past. This will allow us to better serve our customers and continue our rapid growth as an industry leader.”

Founded in 2009, Sentient Lasers delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. The company buys, sells, and services aesthetic lasers as well as IPL and RF devices that are designed for laser hair removal, tattoo removal, microdermabrasion, and laser vascular treatments.

“We want to deliver the highest quality aesthetic lasers, which is why we made the decision to invest in a new facility that’s revolutionary for our industry,” said Chris Cella, CEO of Sentient Lasers. “The new space is 50 percent larger than our previous location, allowing us to double our laser inventory, and give our customers an inside look into our facility, the people who work here, and the lasers we sell through virtual demonstrations and live streaming. No other company in the aesthetic laser space has offered such transparency before, and as we consolidate this industry, transparency is imperative. We believe that this underscores our commitment to the industry and our customers.” Cella added, “The new office space truly brings our organization’s vision and progress to life and gives our customers the confidence that they’re buying from a company they can trust.”

The company recently announced the launch of its proprietary Blue Dot Certification® , a 20-point inspection created to ensure quality, longevity, transparency and safety for aesthetic lasers. The certification is designed to set a standard for the industry, guaranteeing that customers receive the best and safest possible product, following a rigorous refurbishing process. Sentient Lasers has recently created strategic alliances with industry partners including TheLaserTrader.com®, DirectMed® and MedPro®, all of which have adopted Blue Dot Certification to provide their customers with equipment they can trust.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

 

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells and services aesthetic lasers as well as IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification®, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

 

Sentient Lasers Donates Aesthetic Laser to Nonprofit CleanSlate

FOR IMMEDIATE RELEASE

Media Contact:                      

Hayley Kerr, Crowe PR

hkerr@crowepr.com

516-965-7373

 Sentient Lasers Donates Aesthetic Laser to Nonprofit CleanSlate

Laser Donation Will Help Nonprofit in Community Violence Recovery Program Efforts Through Low-cost Tattoo Removal

 PARK CITY—August 23, 2018Sentient Lasers, a business solutions company and the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and light devices, announced today it’s donating a refurbished aesthetic laser (Palomar Q-Yag 5 laser) to CleanSlate, a Los Angeles-based nonprofit.

CleanSlate, founded by Marianne Diaz, empowers individuals to rebuild their lives through services including tattoo removal, community violence recovery, and substance abuse prevention. The nonprofit is best known for low-cost tattoo removal for gang members, victims of domestic abuse, and any individuals who received a tattoo that is holding them back from opportunities to advance their career and life. CleanSlate removes more tattoos annually than most doctors, in large part because of their location in the hub of Hawaiian Gardens gang territory.

“When I got out of prison, my tattoos held me back from taking my career to the next level,” said Marianne Diaz, Founder and President at CleanSlate. “Because of my experience, I have dedicated my life to helping others reinvent themselves. Sentient Lasers’ donation is incredible and will change the lives of so many hopeful individuals. Because of companies like Sentient Lasers, we’re able to help people move forward in their lives and are beyond grateful for their generous donation to our organization and support for our mission.”

CleanSlate serves approximately 150 people per month and each of those patients remove on average of three to four tattoos. The small fee that patients pay is then filtered back into CleanSlate’s Street Dreams L.A. program, which serves to empower youth in communities with less resources through the likes of music, sports, photography, and spoken word.

Sentient Lasers’ donation of the Palomar Q-Yag 5 laser will allow CleanSlate to put less wear and tear on the one older laser they currently use and will allow them to alternate between the two, putting less stress on the number one piece of equipment that keeps the nonprofit running. As part of the donation, Sentient Lasers will provide them with ongoing service should any future repairs be needed on the laser.

“We’re thrilled to support such an amazing nonprofit,” said Chris Cella, CEO at Sentient Lasers. “Sentient Lasers is rooted in the knowledge that aesthetic lasers are costly and can be overwhelming and impossible for many to afford. Every day, we help business owners expand their company’s capabilities and today, we are proud to help CleanSlate continue to give back and more effectively and efficiently serve individuals in the process of turning their lives around.”

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

About Sentient Lasers

Founded in 2009, Sentient Lasers is a business solutions company and the leading pre-owned aesthetic laser company that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers and light devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

Sentient Lasers appoints director of marketing and business development

PARK CITY—August 7, 2018—Sentient Lasers, a business solutions company and the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and light devices, announced today the addition of Ryan Haller as director of marketing and business development. In his new role, Haller will be responsible for spearheading marketing strategy, including helping the company merchandise their new, state-of-the-art headquarters and service and repair facility.

Haller joins Sentient Lasers with more than 20 years of experience in the medical laser industry, which includes co-founding TheLaserTrader, a doctor-to-doctor source for medical lasers, providing laser and IPL services to more than 10,000 medical professionals worldwide. Haller has an extensive background in developing and expanding marketing campaigns, project management, strategic planning, as well as budget management.

“Sentient Lasers has worked closely with Ryan and TheLaserTrader for several years now,” said Chris Cella, CEO of Sentient Lasers. “We recently started having Ryan come out to our headquarters in Utah to do sales training and learn the ins and outs of Sentient Lasers’ operations. Ryan is extremely knowledgeable about marketing and business development and we couldn’t be more excited to have him join the team and lead our marketing and business development efforts, especially as we continue to grow, expand our services and move into a cutting edge facility.”

Haller will be based in the company’s Utah headquarters, currently located at 128 W 320 So, Suite 106, Kamas, Utah, 84036.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

About Sentient Lasers
Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

Cosmetic Laser Technology 101

Lasers have been put to cosmetic use for nearly half a century and in recent decades, we have seen dramatic innovations in the types of lasers used and the various treatments they can offer. This article will give a basic overview of the types of cosmetic lasers and how they interact with our bodies.

Skin Structure

It’s important to have a basic understanding of the structure of the skin because different lasers interact with areas in various ways. Some burn away the top layer of skin cells, while others penetrate more deeply leaving the surface unaffected. Their wavelengths can be adjusted to interact with or remove only certain colored cells like those in birthmarks or tattoos. And others still, can be used to treat serious health issues deep inside the body. But before jumping into the world of cosmetic lasers, there are some important physics and physiological concepts and terms that are important to understand.

First, is the structure of the skin. Your skin has three basic layers: the epidermis which is the protective outer layer that gives the skin its color; the dermis which contains hair follicles, sweat glands, nerve endings, and connective tissues (collagen); and the hypodermis or subcutaneous tissue made of fat and more connective tissue (more collagen). So now that we have our three major layers of skin, we can take a look at how lasers function and how each type is used in different treatments.

How Lasers Function: Laser Types

Lasers operate by energizing a particular medium inside the machine. This medium can be a gas, liquid, or solid matter. When energized, the molecules of the medium become excited and must return to a stable state. Upon returning to this stable state, the medium releases the energy in the form of a light photon (except there are an incomprehensible amount of photons; something like 50,000,000,000,000,000 photons in a 0.000005-second long laser pulse, give or take a zero). These photons are the light in the laser.

Sometimes this light is visible to the human eye (when the wavelength is 400 nm through to 700 nm) and other times its infrared (exceeding 700 nm). The energy travels from the laser to the skin in the form of light and when the photons are absorbed by the skin, the energy is transferred in the form of heat. This heat then destroys the cells. Different wavelengths affect cells at differing depths and can be adjusted depending on the treatment.

Another element in laser classifications is pulse duration. Cosmetic lasers are typically split into three categories:

continuous wave (CW)

CW produce a continuous beam with long exposure time.

quasi-CW

Quasi-CW shutters the beam but is still a nearly steady emission

Q-switched

Finally, there is Q-switched which pulses the laser with extended periods between pulses. These pulses limit the amount of time the skin is exposed to thermal energy, limiting the damage to the area surrounding the target cells remain unaffected.

Below are some types of lasers categorized by pulse duration with their medium and wavelength:

Continuous Wave lasers:

  • Argon [488-514 nm]
  • CO2 [10,600 nm]

Quasi-CW lasers:

  • Potassium-titanyl-phosphate (KTP) [532 nm]
  • Copper bromide/vapour [510-578 nm]
  • Argon-pumped tunable dye (APTD) [577-585 nm
  • Krypton [568 nm]

Pulsed lasers:

  • Pulsed dye laser (PDL) [585-595 nm]
  • Q-Switched ruby [694 nm]
  • Q-Switched alexandrite [755 nm]
  • Q-Switched neodymium (Nd):yttrium-aluminum-garnet (YAG) [1064 nm]
  • Erbium:YAG [2940 nm]
  • Pulsed CO2 [10,600 nm]

Treatments with Cosmetic Lasers

Resurfacing

One of the oldest and most common forms of laser treatment is skin resurfacing. This procedure is typically used to treat wrinkles as well as scars and sun damage. Resurfacing can be done one of two ways: ablative and non-ablative. Ablative treatments involve burning off the top layer of cells to allow new healthy cells to take their place. CO2 lasers—that is, lasers that use carbon dioxide as their medium—are the most frequently used along with erbium:YAG lasers (YAG stands for yttrium-aluminum-garnet). Non-ablative, on the other hand, penetrates through the epidermis leaving it largely intact and heats the dermis, the middle layer. This stimulates collagen production causing wrinkles to tighten. Although it is less invasive, the non-ablative procedure is generally less effective than ablative.

Treating Lesions

Lasers are frequently used to treat skin lesions, both vascular (which are discoloration caused by haemoglobin) and pigmented lesions (caused by melanin). For treating vascular lesions, the pulsed dye laser is considered to be the most effective at targeting the oxygenated haemoglobin that causes discoloration, though it may require up to a dozen sessions to significantly reduce the visibility of the malformation. Pigmented lesions can be treated with most Q-switched lasers. The short pulses are effective at eliminating the melanosomes transporting melanin. Lasers with longer wavelengths are more effective at penetrating deeper into the skin whereas shorter wavelengths are better suited for superficial lesions.

Hair Removal

Another common use for cosmetic lasers is hair removal. Long-pulsed lasers are the most effective for removing hair. After several sessions, it typically takes 3-6 months before regrowth is evident.

Laser Safety

In general, cosmetic laser procedures are a relatively safe and noninvasive treatment option for a wide variety of conditions. Side effects are usually contained to mild bruising or burning sensations like a moderate sunburn, or in some cases, mild scarring, especially with ablative treatments. But in order to be safe, it is crucial to remember that technicians and operators must be well trained to use these machines because more serious damage may occur such as burns or eye damage if misused.

However, there is a wide range of possibilities when it comes to lasers and the treatments they offer. We invite you to learn more on our blog and check out some of the used lasers we have to offer at Sentient Lasers.

Maintaining Cosmetic Lasers Uptime, and Revenue

Aesthetic laser treatments are an essential part of your revenue stream. And reliable equipment is key to maintaining that revenue. At Sentient Lasers, we understand that your aesthetic lasers are vital to your business. So, we are continually looking for ways to help you with laser equipment uptime and maintenance.

As we deepen our partnership with cosmetic treatment providers, we continually learn more about how we can help you. When you are looking for a laser, the price is important. But, a good price has to be paired with reliability. It doesn’t matter how cheap a laser is if it does not function properly.

We looked into how we can best meet the needs of cosmetic laser treatment providers for low cost yet reliable aesthetic lasers. Our goal is to provide lasers that work as well the day we ship them to you as they did the day they came off the factory floor. Used lasers are capable of performing to original factory specification, but only if refurbished properly.

Lasers Refurbished the BDC Way

The process of refurbishing an aesthetic laser to factory specs is not a simple one. We developed the Blue Dot Certification process specifically to ensure each used laser we sell is operating at original factory specs. This BDC process is a rigorous 20-point inspection that returns the cosmetic lasers to like-new condition, as ready to perform procedures as the day they come from the factory.

Aesthetic Laser Warranty

We understand that the process must be supported with a guarantee. It is not enough to say the laser is to factory specs; we have to put some skin in the game too. We are confident in our process and proud of our professional laser technicians. So, we can provide an extensive Warranty for our Blue Dot Certified laser.

 

Revenue From Laser Treatment Services

The bottom line for Sentient Lasers is to help you with your bottom line. From low-cost lasers that are easier on your cash flow, to partnerships that ensure you get the right laser for your practice, to an industry-leading Warranty that backs up our lasers, we are helping you to maintain a steady revenue flow and to keep more of the revenue you generate.

If you have any questions about our BDC Warranty, need assistance with your laser, or you are looking to acquire an aesthetic laser, please give us a call. We’re always happy to help.

Aesthetic Laser Partner – More Than A Supplier

The aesthetic laser treatment market is growing. By 2022, the global treatment market is expected to hit $55B . This increase in consumer demand is driving the aesthetic laser manufacturing market to double that same year, up to $1.2B. As consumers enjoy more disposable income, and place emphasis on feeling and looking good as they age, local cosmetic/aesthetic laser treatment services are in growing demand.

As the market matures, so do the business practices of the laser treatment providers. Business owners & practitioners understand the dynamics of the market, supply chain, and technology are changing. From new tax benefits for capital investment in used laser equipment to developing partnerships with the suppliers of that equipment, the business is not what it used to be.

Developing a supplier partnership

In the early days of aesthetic laser treatment, there were few laser technology options. As technology advanced, so did the ability to treat different conditions and offer services to a broader spectrum of patients. This not only opened up more business opportunities, but it also introduced more complexity for the service provider.

The greater complexity of the aesthetic laser market makes a strong relationship between the service provider and their equipment supplier a necessity.

The Right Laser Equipment

Each local market is unique, with a specific client base and scope of treatments.  Aesthetic laser treatment providers need a supplier who will take the time to understand the specific market a provider services, and walk them through the equipment options that will best serve their demographic. A supplier who is locked into one or two brands can only provide limited equipment options, and perhaps not the right ones.

As a supplier of Certified Used Lasers via Blue Dot Certification, Sentient Lasers can review a broad scope of lasers to ensure the laser is ideal for the market.

Realistic Expectations

As a company that deals exclusively in used aesthetic lasers, we have seen them all and each many times. So, we know the practical aspects of the lasers, beyond OEM specs; we can guide you on how they operate in real-world, everyday use. When it comes to planning your business, understanding what to expect from the critical equipment is critical.

Laser Support & Service

Our technicians refurbish each laser in a 20-point process that ensures each cosmetic laser is ready for you to use on day one and beyond. However, as a good partner, we continue to support your purchase with exceptional customer services and technical expertise.

From ensuring you understand the operation of the laser to helping you re-calibrate the laser when it gets bumped, experiences wear or needs elements replace, we continue to be your partner.

In the event your laser requires repair, we are already familiar with your machine and have the technicians who are experts in the repair, service, and maintenance of your laser. One call can get you back up and running in no time.

Aesthetic Laser Trade-in

As the needs of your business change, you may need different laser technology to serve the market. With a partner, you can simultaneously sell your used laser and acquire a refurbished laser that aligns with your growing business. There is no need to ‘put your laser on the market.’ The transaction can be straightforward & simple so you can stay focused on your business.

The time of just buying a laser is done. Successful laser treatment providers need a complete, well-rounded partner to ensure they have the right equipment, operating and peak performance, and is right with them if things change.