Sentient Lasers Promotes Eric Graham to Vice President of Sales

PARK CITYDecember 1, 2017Sentient Lasers, the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and devices, announced the promotion of Eric Graham to Vice President of Sales. In his role, Graham is responsible for leading the sales team, collaborating with leadership and key stakeholders to define priority sales strategies, client acquisition, retention and satisfaction, driving performance management for Sentient Lasers, bringing less expensive service options to local markets, expanding verticals, and establishing new key markets.

Graham joined the company in 2011 as Sales Director and has been instrumental in increasing sales year over year, and implementing an effective performance tracking system and new sales processes. He led the charge increasing sales in 2017 by 97.3% from last year.

Graham has over 20 years of business experience and, prior to joining Sentient Lasers, served as a business performance analyst at Insperity, a publicly traded human resources company, where he led the pack in client retention and exceeding quotas, maintaining a 100 percent client retention rate. Prior to that he was one of the youngest heads of account management in advertising and marketing on Madison Avenue in New York City, working for such marquee shops as BBDO and Angotti Thomas Hedge before leaving to help start Flashpoint Advertising.

“Eric has been instrumental at accelerating the company’s revenue growth through customer acquisition, engagement and retention, designing new workflow processes and spearheading sales efforts during his time at Sentient Lasers,” said Chris Cella, CEO of Sentient Lasers. “Eric’s vast sales expertise, his tenure at Sentient Lasers, and his impressive leadership skills make him not only a natural fit for his new role but also a vital asset in the continued growth of the business.”

“Sentient Laser’s Blue Dot Certification is imperative to the aesthetic laser industry and is setting a first-of-its kind standard that provides physicians with the trust, transparency and confidence they’re seeking when purchasing a pre-owned laser,” said Eric Graham, Vice President of Sales of Sentient Lasers. “I’ve seen significant company growth and industry-wide changes during my time at Sentient Lasers and look forward to continuing to elevate the pre-owned aesthetic laser industry with our trusted certification process.”

Graham holds a bachelor’s of science degree with honors from Trinity College, where he also competed on the swim team and was a three-year captain of the water polo team.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com