The 3 Best Options for Selling Your Aesthetic Laser

The high cost of purchasing aesthetic lasers can make profitability nearly impossible, which is often why physicians turn to the pre-owned market. Fully refurbished, pre-owned units keep capital costs low, depreciate less, and allow for further resale value to remain fairly even with the purchase price.

Thanks to the emergence of new and innovative technologies, the process of buying and selling pre-owned aesthetic lasers has become highly reliable and involves equipment guaranteed to perform at the same standards of high-priced new devices. The question is: What are the best ways to connect sellers with buyers?

There are three satisfaction-guaranteed methods for selling aesthetic lasers: a wholesale sales process, consignment, and using a third-party website to utilize the For Sale By Owner Market.

Here’s an overview of those three options:

  1. The Wholesale Process

If you’re retiring from your practice, moving away from providing laser services, or have other reasons why you want to sell your aesthetic laser quickly, the fastest process involves selling the equipment on a wholesale basis. Sentient Lasers can take care of every step of the process, including the warranty, and sale of the laser. With over 350 lasers and new inventory arriving daily, it’s easy for Sentient to turn no-longer-needed equipment into cash.

In addition, doctors can be put on a “watchlist” so that when a specific laser or piece of equipment shows up for sale, they will be notified that it’s on the market.

2. Consignment

If you’re looking to make a little more money on the sale—and if you’re not pressed for time—another avenue for selling your laser is consignment. In other words, your laser will be put up for sale by a qualified third party, at a price you help set.

Companies like Sentient will take possession of your equipment and thoroughly service via their Blue Dot Certification program (at a small fee) to make sure it is up to manufacturer’s specs. This ensures the laser is safe and works properly. The, Sentient will assist in advertising to potential buyers. This consignment process allows a laser to go on the market in its best working order—through a trusted seller—to obtain the price you deserve.

3. For Sale By Owner Market

Doctors who don’t want to sell wholesale or go through the consignment process can make use of websites such as TheLaserTrader.com to broker the sale of an aesthetic laser.

The For Sale By Owner process has been in existence for some time. Companies in the market will take care of most of the details involved in a brokered sale—including logistics, shipping and handling costs, and the paper work.

It’s important to note that by using this process, each party—the buyer and the seller—signs a contract that protects them both. If, for example, a laser is delivered to a new owner and it’s not in expected shape or condition, a sale can be undone, or a renegotiation can be initiated.

Remember: Selling an aesthetic laser among peers is a smart way to recoup part of your initial investment in professional equipment. Depending on the time you have to make the sale, and the price you want to achieve, selling wholesale, by consignment or via the For Sale By Owner Market are your best options.

Skin Inc “4 Tips To A Smart Laser Investment”

Our very own Eric Graham, VP of Sales at Sentient contributes valuable information to Skin Inc. about investing in laser procurement from overseas. Read his article “4 Tips To A Smart Laser Investment.” http://skininc.texterity.com/skininc/april_2019/MobilePagedReplica.action?pm=1&folio=17#pg20

Sentient Lasers Relocates Corporate Headquarters to Accommodate Growth and Elevate Workflow Effectiveness

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Olga Walsh, Crowe PR

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 Sentient Lasers Relocates Corporate Headquarters to Accommodate Growth and Elevate Workflow Effectiveness

New 14,000 Square Foot Space in Park City Doubles Inventory Capacity, Improves Organization and Offers Live Video Streaming Capabilities

 PARK CITY— September 01, 2018Sentient Lasers, the leading solutions company for the aesthetic market which specializes in Service, Sales, Procurement, Leasing and Warranty, announced today the relocation of its corporate headquarters to a new business industrial park in Park City, Utah. The newly-developed site will serve as a launch pad for making it possible for Sentient Lasers to be involved in Park City’s fast-growing business community. In addition, the move enables the company to create a first-of-its-kind, high-tech facility within the aesthetic laser industry to open and support service centers through the United States. The company recently moved from Kamas, Utah to the new 14,000 square foot facility in September 2018.

Located at 4383 N Forestdale Dr., Park City, UT 84098, Sentient Lasers’ new open layout warehouse offers a fully customizable space which permits the company to create a more effective workflow. Sentient Lasers experienced over 100 percent revenue growth and nearly a 50 percent increase in its equipment sales in the past year. Its new facility will accommodate for continued growth in 2018, doubling the storage capacity from their previous location allowing the company to house more than 300 aesthetic lasers at a time and provide its customers a wider selection of products. The new space also offers an unparalleled transparency into the operations and products housed within the warehouse, as it is equipped with high-tech features such as live feed video cameras throughout all areas including executive offices and the parts and services department. This allows Sentient Lasers to showcase its products to potential and existing customers through virtual demonstrations, answer questions and provide support on live video, a first for the aesthetic laser industry.

Paul Weimer, Chief Operating Officer at Sentient Lasers, said, “The investment in the new facility will allow Sentient Lasers to benefit from operating efficiencies and process improvement advantages that haven’t been available to the company on such a scale in the past. This will allow us to better serve our customers and continue our rapid growth as an industry leader.”

Founded in 2009, Sentient Lasers delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. The company buys, sells, and services aesthetic lasers as well as IPL and RF devices that are designed for laser hair removal, tattoo removal, microdermabrasion, and laser vascular treatments.

“We want to deliver the highest quality aesthetic lasers, which is why we made the decision to invest in a new facility that’s revolutionary for our industry,” said Chris Cella, CEO of Sentient Lasers. “The new space is 50 percent larger than our previous location, allowing us to double our laser inventory, and give our customers an inside look into our facility, the people who work here, and the lasers we sell through virtual demonstrations and live streaming. No other company in the aesthetic laser space has offered such transparency before, and as we consolidate this industry, transparency is imperative. We believe that this underscores our commitment to the industry and our customers.” Cella added, “The new office space truly brings our organization’s vision and progress to life and gives our customers the confidence that they’re buying from a company they can trust.”

The company recently announced the launch of its proprietary Blue Dot Certification® , a 20-point inspection created to ensure quality, longevity, transparency and safety for aesthetic lasers. The certification is designed to set a standard for the industry, guaranteeing that customers receive the best and safest possible product, following a rigorous refurbishing process. Sentient Lasers has recently created strategic alliances with industry partners including TheLaserTrader.com®, DirectMed® and MedPro®, all of which have adopted Blue Dot Certification to provide their customers with equipment they can trust.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

 

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells and services aesthetic lasers as well as IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification®, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

 

Sentient Lasers Promotes Eric Graham to Vice President of Sales

Sentient Lasers Promotes Eric Graham to Vice President of Sales

PARK CITYDecember 1, 2017Sentient Lasers, the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and devices, announced the promotion of Eric Graham to Vice President of Sales. In his role, Graham is responsible for leading the sales team, collaborating with leadership and key stakeholders to define priority sales strategies, client acquisition, retention and satisfaction, driving performance management for Sentient Lasers, bringing less expensive service options to local markets, expanding verticals, and establishing new key markets.

Graham joined the company in 2011 as Sales Director and has been instrumental in increasing sales year over year, and implementing an effective performance tracking system and new sales processes. He led the charge increasing sales in 2017 by 97.3% from last year.

Graham has over 20 years of business experience and, prior to joining Sentient Lasers, served as a business performance analyst at Insperity, a publicly traded human resources company, where he led the pack in client retention and exceeding quotas, maintaining a 100 percent client retention rate. Prior to that he was one of the youngest heads of account management in advertising and marketing on Madison Avenue in New York City, working for such marquee shops as BBDO and Angotti Thomas Hedge before leaving to help start Flashpoint Advertising.

“Eric has been instrumental at accelerating the company’s revenue growth through customer acquisition, engagement and retention, designing new workflow processes and spearheading sales efforts during his time at Sentient Lasers,” said Chris Cella, CEO of Sentient Lasers. “Eric’s vast sales expertise, his tenure at Sentient Lasers, and his impressive leadership skills make him not only a natural fit for his new role but also a vital asset in the continued growth of the business.”

“Sentient Laser’s Blue Dot Certification is imperative to the aesthetic laser industry and is setting a first-of-its kind standard that provides physicians with the trust, transparency and confidence they’re seeking when purchasing a pre-owned laser,” said Eric Graham, Vice President of Sales of Sentient Lasers. “I’ve seen significant company growth and industry-wide changes during my time at Sentient Lasers and look forward to continuing to elevate the pre-owned aesthetic laser industry with our trusted certification process.”

Graham holds a bachelor’s of science degree with honors from Trinity College, where he also competed on the swim team and was a three-year captain of the water polo team.

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com.

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

Sentient Lasers and MedPro Collaborate to Provide Customers with Blue Dot Certified Aesthetic Lasers

Sentient Lasers and MedPro Collaborate to Provide Customers with Blue Dot Certified Aesthetic Lasers

PARK CITY—Dec. 04 , 2017Sentient Lasers, the leading pre-owned aesthetic laser company that buys, sells, warranties, and provides service contracts for aesthetic lasers and devices, announced today its partnership with the longest running seller of pre-owned lasers, MedPro. The company adopted Sentient Lasers’ Blue Dot Certification in March 2017 to ensure quality, longevity, safety and complete transparency for aesthetic lasers and provide customers with equipment that they can trust.

MedPro is one of the biggest used cosmetic laser equipment dealers in the industry, selling over 10,000 lasers worldwide and working with a variety of dealers. The company offers spas, clinics, hospitals, imaging suites, plastic surgeons, dermatologists and private practices the opportunity to improve its level of patient care and remain competitive by upgrading their equipment at a lower cost by buying pre-owned, rather than buying new. MedPro not only provides its customers with a wide selection of equipment but it also offers them an expanded range of services, such as logistics, reconditioning and warranty.

Sentient Lasers’ proprietary Blue Dot Certification is a 20-point inspection created to ensure quality, longevity, transparency and safety for aesthetic lasers. As the first-ever certification offered in the aesthetic laser industry, Blue Dot Certification is designed to set a standard, guaranteeing that customers receive the best and safest product, following a rigorous refurbishing process.

Sentient Lasers’ Blue Dot Certification offers MedPro customers complete transparency into the equipment they’re planning to purchase by providing live streaming demos and photos of the aesthetic lasers housed in their facility. Through this collaboration, MedPro can ensure that its clients are getting a device that meets all of the manufacturer’s specifications and includes proper accessories and manuals. The partnership allows MedPro to build trust with its customers, resulting high levels of purchase satisfaction and return business.

“The pre-owned aesthetic laser industry can be difficult to navigate,” said Mike Moreno, Owner at MedPro. “I’ve worked with companies that have offered fulfillment services for the delivery of aesthetic lasers, but my experience hasn’t always gone perfect, as the product is very hard to deliver safely and effectively. I’ve been looking for a company like Sentient Lasers since I founded MedPro in 2001.”

Moreno added, “Sentient Lasers and its Blue Dot Certification make the process of purchasing pre-owned equipment seamless for our customers, providing them with access to live videos and photos of the equipment, as well as full service following the purchase. In the nine months of our partnership, we have had 100 percent client success rate with customers that are extremely pleased with the equipment, the price, and the customer service they’re getting, resulting in repeat business.”

“We are thrilled to partner with MedPro and offer its customers the high-quality equipment and customer service they deserve,” said Chris Cella, CEO at Sentient Lasers. “We are looking forward to relocating our headquarters in a couple of months to a bigger, more functional and workflow efficient space in Park City, and providing companies like MedPro and its customers with even more transparency into our product and operations.”

For more information on Sentient Lasers and its Blue Dot Certification, visit www.sentientlasers.com. To learn more about MedPro, visit www.medprolasers.com.

About MedPro

Founded in 2001, MedPro is one of the biggest used cosmetic laser equipment dealers in the world. Based in Marlton, New Jersey, the company offers spas, clinics, hospitals, imaging suites, plastic surgeons, dermatologists and private practices the opportunity to improve its level of patient care and remain competitive by upgrading their equipment at a lower cost than buying new. From shipping and delivery to installation of delicate medical equipment, MedPro handles every aspect of the process. For more information, visit www.medprolasers.com

About Sentient Lasers

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells, warranties, and provides service contracts for aesthetic lasers, IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Kamas, Utah but relocating to Park City in a couple of months, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com

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