The high cost of purchasing aesthetic lasers can make profitability nearly impossible, which is often why physicians turn to the pre-owned market. Fully refurbished, pre-owned units keep capital costs low, depreciate less, and allow for further resale value to remain fairly even with the purchase price.
Thanks to the emergence of new and innovative technologies, the process of buying and selling pre-owned aesthetic lasers has become highly reliable and involves equipment guaranteed to perform at the same standards of high-priced new devices. The question is: What are the best ways to connect sellers with buyers?
There are three satisfaction-guaranteed methods for selling aesthetic lasers: a wholesale sales process, consignment, and using a third-party website to utilize the For Sale By Owner Market.
Here’s an overview of those three options:
- The Wholesale Process
If you’re retiring from your practice, moving away from providing laser services, or have other reasons why you want to sell your aesthetic laser quickly, the fastest process involves selling the equipment on a wholesale basis. Sentient Lasers can take care of every step of the process, including the warranty, and sale of the laser. With over 350 lasers and new inventory arriving daily, it’s easy for Sentient to turn no-longer-needed equipment into cash.
In addition, doctors can be put on a “watchlist” so that when a specific laser or piece of equipment shows up for sale, they will be notified that it’s on the market.
If you’re looking to make a little more money on the sale—and if you’re not pressed for time—another avenue for selling your laser is consignment. In other words, your laser will be put up for sale by a qualified third party, at a price you help set.
Companies like Sentient will take possession of your equipment and thoroughly service via their Blue Dot Certification program (at a small fee) to make sure it is up to manufacturer’s specs. This ensures the laser is safe and works properly. The, Sentient will assist in advertising to potential buyers. This consignment process allows a laser to go on the market in its best working order—through a trusted seller—to obtain the price you deserve.
3. For Sale By Owner Market
Doctors who don’t want to sell wholesale or go through the consignment process can make use of websites such as TheLaserTrader.com to broker the sale of an aesthetic laser.
The For Sale By Owner process has been in existence for some time. Companies in the market will take care of most of the details involved in a brokered sale—including logistics, shipping and handling costs, and the paper work.
It’s important to note that by using this process, each party—the buyer and the seller—signs a contract that protects them both. If, for example, a laser is delivered to a new owner and it’s not in expected shape or condition, a sale can be undone, or a renegotiation can be initiated.
Remember: Selling an aesthetic laser among peers is a smart way to recoup part of your initial investment in professional equipment. Depending on the time you have to make the sale, and the price you want to achieve, selling wholesale, by consignment or via the For Sale By Owner Market are your best options.