Sentient Lasers Launches New Purchasing Program

Park City— Sentient Lasers, the leading solutions company for the aesthetic market which specializes in service, sales, procurement, leasing and warranty of laser and light-based technologies, today announced the company now purchases new devices and equipment directly from manufacturers, offering new options and services to its customers.

With the new service, the company can purchase larger orders of an array of laser aesthetic devices for its customers, allowing the company to maintain consistent inventory and provide choices with servicing products. For example, Sentient Lasers can work with customers to determine if devices have reached their shelf life and should be replaced or if they can be revitalized with new parts. Sentient Lasers will also roll out leasing options for these new devices in the coming months.

“This is an incredible milestone for both Sentient Lasers and our customers,” said Chris Cella, CEO of Sentient Lasers. “We are committed to making sure our customers have choices when purchasing laser aesthetic equipment. Purchasing directly from manufacturers allows us to diversify our services while still providing affordable and transparent options with doctors and medical professionals in this market.”

The company has a history of revolutionizing the medical laser industry. The new service follows recent launches such as their proprietary Blue Dot Certification®, a 20-point inspection created to ensure quality, longevity, transparency, and safety for aesthetic lasers as well as its Dot Demo service, a first for the aesthetic laser market which provides customers with a live video demonstration of a laser of their choice from the comfort of their home or office.

For more information on Sentient Lasers, visit www.sentientlasers.com.

About Sentient Lasers 

Founded in 2009 and based in Park City, Utah, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to doctors and medical professionals around the world. Sentient Lasers buys, sells and services aesthetic lasers as well as IPL and RF devices. The company has revolutionized the pre-owned laser industry with the Blue Dot Protection Plan as well as its proprietary Blue Dot Certification®, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Sentient Lasers is a champion of delivering the best customer experience available and creating a more honest aesthetic laser marketplace. With Sentient Lasers, businesses and physicians alike can choose the equipment that’s best for them at a fair, reasonable price and gain market share in the fast-growing space. For more information, visit www.sentientlasers.com.

Bad Repairs – Sentient To The Rescue

Check out these photos of hand pieces and laser boards that have come into us for repair. This is what happens when unqualified technicians try and repair a system. Luckily, our Blue Dot Certified techs know exactly what to do and can get to each piece and repair it correctly.

Sentient Lasers Adds Saskia Magner as Sales Executive

PARK CITY, Utah— October 31, 2019Sentient Lasers, the leading solutions company for the aesthetic market which specializes in service, sales, procurement, leasing and warranty of laser and light-based technologies, today announced the appointment of Saskia Magner as outside sales executive. As part of her role, Magner will be responsible for creative and driving new business opportunities and building a larger salesforce at Sentient Lasers.

Magner has served numerous roles as a sales and business development professional in the aesthetic industry for the past 20 years, with high profile companies such as Palomar, Cutera, Allergan, Johnson & Johnson and Merz North America. She currently also holds the position of COO and business development specialist at Pacific Northwest Aesthetics Academy where she leads customized injector training and consulting for aesthetic medical practices. Magner will be based in Lake Oswego, Oregon outside of the Sentient Lasers’ Park City, Utah headquarters.

“As one of the few women in my field with device, injectable and business development experience, I believe that I have a unique and valuable perspective and will introduce Sentient Lasers to more practices to further expand their highly satisfied and loyal customer base,” said Saskia Magner, sales executive at Sentient Lasers. “Having worked with some of the Sentient Lasers team in the past, it is incredibly rewarding to join a company that shares the same values I have for going above and beyond for my customers.”

“To say we are excited for Saskia as the newest addition to our team is an understatement,” said Chris Cella, CEO of Sentient Lasers. “We know her expertise will bring a new energy to our company and play a significant role in our growth in the coming years. Saskia has a proven track record of exceeding sales quotas and customer expectations, so her experience, passion and commitment to this industry makes her the perfect fit for Sentient Lasers.”

For more information on Sentient Lasers, visit www.sentientlasers.com.

About Sentient Lasers 

Founded in 2009, Sentient Lasers is a leading company in the pre-owned aesthetic laser industry that delivers the highest quality, most reliable pre-owned aesthetic lasers to physicians and med spas around the world. Sentient Lasers buys, sells and services aesthetic lasers as well as IPL and RF devices. The company is revolutionizing the pre-owned laser industry with its proprietary Blue Dot Certification®, a rigorous 20-point inspection and refurbishing process that ensures quality, longevity, safety, and clinical efficacy for aesthetic lasers. Based in Park City, Utah, Sentient Lasers focuses on providing the best customer experience available, making it easier for businesses to diversify their practice and help other physicians gain market share in the fast-growing space. For more information, visit www.sentientlasers.com.

3 Ways Barcoding Technology Benefits Warehouses and Increase Efficiency

In an age of faster shipping and delivery times brought on by retail giants like Amazon, efficiency within warehouses has become increasingly important. One tried-and-true method of warehouse organization is barcoding technology. With this process, as new inventory comes in, it’s labeled with individual plate numbers and then added to a digital list of the warehouse’s inventory. Once labeled, warehouses can track inventory on a micro-level, increasing efficiency throughout.

There are many of benefits to organizing a warehouse both for the customer and the company. Below are three main ways using barcoding technology can help:

  1. Collecting Internal Data

Similarly to how tracking personnel hours at a company provides useful insight to where time is being spent and therefore where money is going, tracking inventory using barcoding technology offers warehouses useful metrics on how the company is running. Barcoding technology provides insight into what areas of the warehouse are frequented most, which products are available and how many, and when it’s time to order more of something. Knowing these details can help a company run more efficiently and provide customers greater transparency.

  • Increases Employee Productivity

Without proper technology and organization, warehouses are susceptible to human error. Adding a barcoding system decreases human error because it removes the need to memorize numbers or codes of products and replaces it with a scanning technology. It also allows employees to locate specific machines or parts without even entering the warehouse, decreasing the amount of time running around searching for a product solely based on its make or model.

  • Increases Customer Satisfaction

There are two main ways that barcoding technology increases customer satisfaction. One way is by decreasing human error and therefore increasing the speed of getting products into customers hands. A second way is by creating transparency. In the past, warehouses without barcoding technology lacked visibility. Today, customers have their own dashboards where they can log in and check on the status of their purchase. Think: Dominos’ pizza delivery app that shows where your pizza is in its process.

If you’re looking to update your warehouse technology, consider barcoding your inventory. Though the process may take some time and hard work on the frontend, the benefits of easy tracking and quick processing will become apparent soon after. Reduced human error and expanded possibilities for tracking products make barcoding technology an integral asset to warehouse management.

Sentient Lasers Hires Philip Mostow as Solutions Specialist

Sentient Lasers Hires Philip Mostow as Solutions Specialist

Sentient Lasers, the leading solutions company for the aesthetic market, which specializes in service, sales, procurement, leasing, and warranty, announced the addition of Philip Mostow as solutions specialist. In his new role, Mostow is responsible for customer support, developing and implementing new service offerings, and driving new business acquisition. Additionally, Mostow is spearheading a neighborly outreach campaign directed to the local aesthetics community, extending an invitation to take advantage of what is right in their backyard.

Mostow has spent the past 15 years in the real estate industry, with a focus on residential development and new construction sales, as well as investing and commercial leasing. Previously, he worked in the environmental graphics business, supporting companies on graphic design projects, signage systems, real estate, and hands-on remodeling.

“I’ve known about Sentient Lasers for a long time through my childhood friend, who lived next door to Van, the chairman of the company,” said Mostow. “About a year ago, Sentient enlisted me in helping them find a new office building to move into, which is when I first met Chris. I was drawn to the dynamic leadership team and, after working solo for many years, I knew I wanted to work with and learn from an inspiring group of people.”

“Philip’s drive, determination, and strong leadership skills make him a perfect fit for his new role at Sentient,” said Chris Cella, CEO of Sentient Lasers. “We’ve set him up with some tall marching orders to begin with and have full confidence that he will deliver. We’re looking forward to working alongside Philip to grow and improve as a company.”

Mostow will be based in the company’s Park City, Utah headquarters.

Tattoo Removal: An Unlikely Source of Community Service

We recently followed up with the folks at CleanSlate, who we donated a Palomar Q-Yag 5 laser to last year. Read more about that here.

Since American rapper, entrepreneur, and community activist, Nipsey Hussle’s death this past March, there has been a resurgence of peace discussions among gang members in Los Angeles and an increase in community awareness surrounding the issue. Throughout his career, Nipsey (born Ermias Asghedom), was outspoken about his gang affiliation, his vision to end the violence and his commitment to supporting his local LA community. Nipsey was true to his word – providing employment opportunities by investing in local real estate, building science and tech learning centers for teens, and setting a meeting with LA Police Commissioner Steve Soboroff to discuss the efforts. Days before this meeting, Nipsey was tragically murdered. Nipsey’s legacy lives on and in a march honoring his passing, LA gangs experienced the largest ceasefire in their community since 1992 (the year of the Rodney King riots). 

But despite Nipsey’s endeavors, gang violence remains a visible part of the Los Angeles landscape. For many trying to leave behind their gang ties, this visibility runs skin deep. In the gang world, simple tattoos – a certain star, a spiderweb, a teardrop, or series of numbers, can have big meanings. Tattoo removal has become an unlikely source of liberation. Patients who have gotten rid of unwanted tattoos have reported feeling like their dignity and self-esteem has been restored. The removal also offers them a broader range of opportunities as they enter the job market, greatly increasing their chances of employment. 

Though tattoo removal can be a major step in the recovery of former gang members and victims of human trafficking or abuse, for many it is an arduous, costly process to take on. The aesthetic laser community is changing that. At the center of this undertaking is CleanSlate, a Los Angeles-based nonprofit with a mission to empower individuals in-need to rebuild their lives. Located in the hub of Hawaiian Gardens gang territory, CleanSlate’s low-cost tattoo removal program serves approximately 150 people per month. Sentient Laser saw CleanSlate and Hawaiian Garden’s need for a high-quality laser and in 2018, donated a refurbished aesthetic laser (the Palomar Q-Yag 5 laser).

By updating their resources, CleanSlate has been able to double their impact on the Hawaiian Garden community. In just six clinics, CleanSlate serviced 216 people in need of a fresh start, the organizations biggest tattoo removal accomplishment yet. When asked about this record-breaking number, the staff said the efficiency of the laser is what helped cut their time in half.  One practitioner explained how Sentient’s donated laser “works wonderfully and hits much harder at the same settings as our previous laser.” Sentient Laser is a proud supporter of CleanSlate’s mission and their commitment to providing the LA community with both a high-quality procedure and a true clean slate for the next chapter in their lives.  

If you are a former gang member, domestic violence survivor, felon, or have a tattoo that no longer describes who you were at the time of application CleanSlate wants to assist with the changing of the package while providing support in the process of self-understanding and acceptance.  You can contact CleanSlate at (562) 945-9111 or visit their website at www.cleanslatela.org

The 3 Best Options for Selling Your Aesthetic Laser

The high cost of purchasing aesthetic lasers can make profitability nearly impossible, which is often why physicians turn to the pre-owned market. Fully refurbished, pre-owned units keep capital costs low, depreciate less, and allow for further resale value to remain fairly even with the purchase price.

Thanks to the emergence of new and innovative technologies, the process of buying and selling pre-owned aesthetic lasers has become highly reliable and involves equipment guaranteed to perform at the same standards of high-priced new devices. The question is: What are the best ways to connect sellers with buyers?

There are three satisfaction-guaranteed methods for selling aesthetic lasers: a wholesale sales process, consignment, and using a third-party website to utilize the For Sale By Owner Market.

Here’s an overview of those three options:

  1. The Wholesale Process

If you’re retiring from your practice, moving away from providing laser services, or have other reasons why you want to sell your aesthetic laser quickly, the fastest process involves selling the equipment on a wholesale basis. Sentient Lasers can take care of every step of the process, including the warranty, and sale of the laser. With over 350 lasers and new inventory arriving daily, it’s easy for Sentient to turn no-longer-needed equipment into cash.

In addition, doctors can be put on a “watchlist” so that when a specific laser or piece of equipment shows up for sale, they will be notified that it’s on the market.

2. Consignment

If you’re looking to make a little more money on the sale—and if you’re not pressed for time—another avenue for selling your laser is consignment. In other words, your laser will be put up for sale by a qualified third party, at a price you help set.

Companies like Sentient will take possession of your equipment and thoroughly service via their Blue Dot Certification program (at a small fee) to make sure it is up to manufacturer’s specs. This ensures the laser is safe and works properly. The, Sentient will assist in advertising to potential buyers. This consignment process allows a laser to go on the market in its best working order—through a trusted seller—to obtain the price you deserve.

3. For Sale By Owner Market

Doctors who don’t want to sell wholesale or go through the consignment process can make use of websites such as TheLaserTrader.com to broker the sale of an aesthetic laser.

The For Sale By Owner process has been in existence for some time. Companies in the market will take care of most of the details involved in a brokered sale—including logistics, shipping and handling costs, and the paper work.

It’s important to note that by using this process, each party—the buyer and the seller—signs a contract that protects them both. If, for example, a laser is delivered to a new owner and it’s not in expected shape or condition, a sale can be undone, or a renegotiation can be initiated.

Remember: Selling an aesthetic laser among peers is a smart way to recoup part of your initial investment in professional equipment. Depending on the time you have to make the sale, and the price you want to achieve, selling wholesale, by consignment or via the For Sale By Owner Market are your best options.

Better Communication Through Technology

Sentient Lasers is once again altering the landscape of the aesthetic laser industry. A Leading Solutions Company in the Aesthetic Laser Market, Sentient is extending the reach of their technological resources beyond lasers and to the customer. Typically, when a consumer investigates buying a laser, they are met with various obstacles. The first, and potentially the biggest being the concern is if the seller is legitimate. Additionally, potential buyers are unable to verify the laser’s quality, and even just picking which laser is appropriate for their office can be an overwhelming task.

Sentient Lasers is changing that.

By utilizing technology, Sentient Lasers can provide its customers with top tier support and transparency – whether they are just starting their search or looking to upgrade a device they already have.

  • A Specialized Inventory Search Engine
    • When purchasing a system, it is never ideal to scroll through a catalogue of options with little to no filters. On Sentient Lasers’ website, the team has made it easy for both new and old customers to search through the Sentient Inventory.  Whether the doctor or office manager is looking to stick to a brand they trust, update to a newer model with different features, or aren’t familiar with lasers, they can easily search by brand, model, or procedure.
  • The Ability to Offer Complete Digital Access to All Products
    • With just a click, interested customers can set up a Dot Demo Appointment. The first of its kind in the aesthetic laser community, the Dot Demo Service is a live demonstration of a laser shown via video conferencing. Sentient Lasers knows that their customers lead busy lives and offers this experience for those who can’t make it to their Park City Headquarters. With the Dot Demo Service, the prospective buyer can ask the sales associate questions about the laser system, watch it in action, and get an up-close look at the actual laser they are considering adding to their office.
  • Technology for the Sake of Transparency – The Sentient Way
    • Sentient Lasers is a company committed to total transparency in the aesthetic laser market and they’re using technology to support that mission. 24-hour Live Cameras are situated in the Sentient Lasers Warehouses in Park City, Utah. Customers are encouraged to tune in and see the conditions, quality control, and honesty that Sentient is committed to. The live-stream can put doctors, office managers, and other potential customers at ease knowing that Sentient Lasers are doing exactly what they say they are.
  •  Skype, Facetime, WhatsApp and More
    • The Sentient team is available via a host of apps and technologies all with the touch of a button. We know that using a smartphone is the way to get business done and our team is prepared to use whatever port of communication that works best for our customers. Whether it’s video, audio, or both, our motto is Service. Elevated

By offering consumers the opportunity to search their Blue Dot Certified inventory, get an on-line Dot Demo viewing of their laser of interest, and even a behind-the-scenes look at their process, Sentient Lasers is upping the industry standard in safety, logistics, and customer service. When it comes to quality lasers and an outstanding experience, Sentient knows from start to finish how to bring the technology to you.   

Skin Inc “4 Tips To A Smart Laser Investment”

Our very own Eric Graham, VP of Sales at Sentient contributes valuable information to Skin Inc. about investing in laser procurement from overseas. Read his article “4 Tips To A Smart Laser Investment.” http://skininc.texterity.com/skininc/april_2019/MobilePagedReplica.action?pm=1&folio=17#pg20